Purple Clover
About the Association
Purple Clover is a non-governmental, non-profit association dedicated to creating a more sustainable, inclusive and humane community through education, art, ecology, international cooperation and civic engagement.
We believe that small, authentic and creative initiatives can bring big changes — both to individuals and to the community as a whole. Through our activities we connect people, ideas and different communities with the goal of developing a society based on empathy, sustainability, equality and mutual support.
We particularly believe in the importance of community, non-formal education and international exchange of experiences as tools for developing a more open, healthy and just society.







At the heart of Purple Clover's work are values that shape every project, workshop and relationship.
Sustainability
We believe in a responsible relationship with nature, community and resources. We encourage sustainable habits and ecological awareness.
Community & Empathy
We build a space where people feel accepted, supported and connected. Solidarity is the foundation of a healthy society.
Creativity & Art
We see art and creative expression as a tool for connection, personal development and social change.
Inclusion & Equality
We advocate for a society in which everyone has the right to participate, grow and be heard regardless of background or identity.
Education & Personal Growth
We believe in the power of non-formal education, lifelong learning and exchange of experiences.
Care for Nature & Animals
Respect for all living beings is part of our mission. We encourage responsibility and compassion in protecting nature.
Humanity & Social Responsibility
We believe that small actions can have a big impact. Through volunteering and humanitarian activities we contribute to the community.



Biljana Jovanović
Biljana Jovanović is the President of Purple Clover, a trainer in soft skills, mindfulness and creative work methods, with extensive experience in sustainable development, non-formal education and Erasmus+ projects.
Through her work she connects art, embodiment, movement, meditation and experiential learning, creating a safe and inspiring space for personal development and community connection.
biljana.jovanovic@purple-clover.com
Dragana Jovanović
Dragana Jovanović is an economist, NLP practitioner and educator in the field of financial literacy, with years of experience working on local and Erasmus+ projects focused on education, inclusion and community empowerment.
She believes that knowledge, self-confidence and access to education are key tools for creating a more sustainable, equitable and inclusive society.
dragana.jovanovic@purple-clover.com